Description: Social Semiotics for a Complex World : Analysing Language and Social Meaning, Hardcover by Hodge, Bob, ISBN 0745696201, ISBN-13 9780745696201, Brand New, Free shipping in the US Social semiotics reveals languageÂs social meaning Â? its structures, processes, conditions and effects Â? in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination. Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in todayÂs hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish. Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.
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Book Title: Social Semiotics for a Complex World : Analysing Language and Soc
Number of Pages: 256 Pages
Language: English
Publication Name: Social Semiotics for a Complex World : Analysing Language and Social Meaning
Publisher: Polity Press
Publication Year: 2016
Item Height: 1 in
Subject: Linguistics / Semantics, Linguistics / Sociolinguistics, Semiotics & Theory, Social Psychology
Item Weight: 19.2 Oz
Type: Textbook
Author: Bob Hodge
Subject Area: Literary Criticism, Language Arts & Disciplines, Psychology
Item Length: 9 in
Item Width: 6.2 in
Format: Hardcover
