Marketing Management (MindTap Course List) - 6th Edition - Iacobucci - 1DayShip

Description: Marketing Management (MindTap Course List) - 6th Edition - Iacobucci - 1DayShip Condition of paperback textbook is authentic, acceptable with wear to cover. Clean pages, no marks or writing Ships USPS Ground for Free within 24 Hours Guaranteed Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci’s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.

Price: 44.95 USD

Location: Douglasville, Georgia

End Time: 2024-10-18T21:39:41.000Z

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Item Specifics

Restocking Fee: No

Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Number of Pages: 336 Pages

Publication Name: Marketing Management

Language: English

Publisher: Cengage Learning

Publication Year: 2021

Item Height: 0.6 in

Subject: Marketing / General, General, Commerce

Features: Revised

Type: Textbook

Item Weight: 22.4 Oz

Author: Dawn Iacobucci

Subject Area: Business & Economics

Item Length: 10.1 in

Item Width: 8.1 in

Series: Mindtap Course List Ser.

Format: Trade Paperback