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Managing Hospitality Organizations : Achieving Excellence in the Guest...

Description: Product Information"A perfect book for any Hospitality program, excellent instructor support, and a good resource for students." -Denise A. Braley, Mitchell College Today's economy is dominated by the rapidly growing service sector. Even businesses primarily selling goods are reinventing their image and positioning themselves as service providers. Managing Hospitality Organizations: Achieving Excellence in the Guest Experience takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael C. Sturman emphasize the critical importance of focusing on the guest and creating that unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today's ultracompetitive environment. The Second Edition includes new coverage of technology, sustainability, sexual harassment, diversity and inclusion, and ethical leadership. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.

Price: 29 USD

Location: El Paso, Texas

End Time: 2024-11-24T22:26:18.000Z

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Managing Hospitality Organizations : Achieving Excellence in the Guest...Managing Hospitality Organizations : Achieving Excellence in the Guest...Managing Hospitality Organizations : Achieving Excellence in the Guest...

Item Specifics

All returns accepted: ReturnsNotAccepted

Subject: Management

Item Length: 10in

Item Height: 0.8in

Item Width: 8in

Author: Michael C. Sturman, Robert C. Ford

Publication Name: Managing Hospitality Organizations : Achieving Excellence in the Guest Experience

Format: Trade Paperback

Language: English

Publisher: SAGE Publications, Incorporated

Publication Year: 2019

Type: Textbook

Item Weight: 35.3 Oz

Number of Pages: 576 Pages

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