Management And Marketing Of Services

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Management And Marketing Of ServicesISBN13:9780750635943ISBN10:0750635940Author:Mudie, Peter (Author), Cottam, Angela (Author)Description:This Second Edition Of The Management And Marketing Of Services Builds On The Success Of The First Edition And Now Includes Increased Coverage Of Many Key Areas, Extensive Examples And Case Studies This Second Edition Looks Closely At Relationship Marketing And Public Sector Issues As Well As Providing Expanded Sections On: The Definition Of Services, Expectations, Competitive Advantage, Pricing Of Services, Segmentationpositioning Of Services, The Service Encounter And Service Employees The Management And Marketing Of Services Is A Highly Accessible Text Ideal For Practitioners And Students Looking For A Comprehensive Treatment Of This Subject Area Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:1999-06-30Weight:1.2 lbsDimensions:0.8'' H x 9.1'' L x 6.1'' WNumber of Pages:320Language:English

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Book Title: Management And Marketing Of Services

Number of Pages: 320 Pages

Publication Name: Management and Marketing of Services

Language: English

Publisher: Routledge

Item Height: 0.7 in

Publication Year: 1999

Subject: Marketing / General, General, Management, Sales & Selling / General

Item Weight: 19.2 Oz

Type: Textbook

Item Length: 9.2 in

Subject Area: Business & Economics

Author: Peter Mudie, Angela Cottam

Item Width: 6.2 in

Format: Trade Paperback