Description: Contemporary Advertising by William F. Arens (1998, Hardcover). Condition is Acceptable. Shipped with USPS Media Mail.intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass communication, and business programs. However, due to its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses.
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Brand: Contemporary Advertising
Color: Multicolor
Narrative Type: Nonfiction
Publication Year: 1998
Book Title: Contemporary Advertising
Format: Hardcover
Author: William F Arens
Topic: Business
Subjects: Business, Economics & Industry
ISBN: na
Language: English
Title: Contemporary Advertising 7th Edition
Publisher: McGraw-Hill
