Description: Buyer Personas : Gain Deep Insight into Your Customers' Buying Decisions and Win More Business, Hardcover by Kraus, Jim; Revella, Adele, ISBN 1394236336, ISBN-13 9781394236336, Brand New, Free shipping in the US "Fast forward ten years and the need to understand the buying decision has never been more important. For high consideration buying decisions, buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices. Research shows this results in lost sales for providers and missed opportunities for buyers to improve their business. While providers may have a sense for the outcomes that buyers expect from investing in their solutions, most are still unaware of the features that are most important to them and concerns they have moving away from the status quo. There are also questions about when, where, and how buyers seek out information to inform a particular buying decision they are involved in. Without this knowledge, marketers are wasting time and resources on their best guesses about what buyers really need. As a result, the second edition of th will focus on four areas"--
Price: 23.3 USD
Location: Jessup, Maryland
End Time: 2024-10-24T09:20:43.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Edition: 2
Book Title: Buyer Personas, Revised and Expanded : Gain Deep Insight into Your Customers' Buying Decisions and Win More Business
Number of Pages: 240 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Topic: Sales & Selling / Management, Customer Relations, Commerce, Marketing / Direct
Item Height: 1.2 in
Publication Year: 2024
Genre: Business & Economics
Item Weight: 14.4 Oz
Author: Adele Revella, Jim Kraus
Item Length: 9.1 in
Item Width: 6.3 in
Format: Hardcover
